April 15, 2012
NEW PRODUCTS, COLORS & GRAPHICS HIGHLIGHT CORPORATE SYNERGIES
CORONA, CA – Attendees of this spring’s High Point Market will see a new side of Anatomic Global, a division of FXI, the leading producer of innovative foam products. The company has updated its High Point showroom to highlight the new relationship between FXI and Anatomic Global.
“We are excited to debut our redesigned showroom and product offerings at High Point,” said Diane Adams, Senior Vice President of Consumer Products at FXI. “We felt it was necessary that the showroom reflect our commitment to our customers, by updating the platform in which we showcase our product offerings. Moreover, these branding initiatives reinforce FXI and Anatomic Global’s position in the market by using synergies across divisions to strengthen each company.”
Upon entering the showroom, attendees will be greeted with a more spacious floor plan, allowing for easier navigation. The new layout will focus on Anatomic Global’s innovative, new products. Customers will also see bold colors and a lifestyle montage depicting FXI’s corporate capabilities along with point-of-purchase displays next to each mattress.
For a preview of some of FXI’s most innovative bedding products, the company will be exhibiting during the April High Point Market, April 21st-26th, 2012, IHFC building space M633. For more information on FXI, please visit: www.fxi.com.